Livro O Mito Do Empreendedor - Michael E. Gerber

Descrição

In 'The E-Myth Revisited', Michael E. Gerber debunks the myths and misconceptions surrounding the world of entrepreneurship. Through clear narrative and practical examples, the author reveals why many small businesses fail and provides a guide to transforming an idea into a successful enterprise. Gerber introduces the concept of working on the business, not just in it, and emphasizes the importance of developing efficient systems. This book is an essential read for anyone looking to understand the true dynamics of entrepreneurship and how to overcome common challenges to achieve business success.